Leadership Traction

A “Sales” Leader’s Guide to Breaking Down Resistance, Building Trust, Inspiring Action, and Achieving Success

A 6-month program to transform your business into a high-trust organization led by impactful leaders.

Throwing Experienced Sales Pros into Leadership Roles

Without Training Sets Them Up to Fail

It’s a classic mistake in growing businesses: promoting your top-performing salespeople to leadership roles and expecting them to thrive—without any proper training or preparation for the challenges of leadership. 

What many organizations fail to realize is that the skills that make someone an excellent salesperson do not necessarily translate into effective sales leadership.

Leading a team demands a different skill set, including the ability to inspire, guide, and manage others, which can be drastically different from closing individual sales.

Set your team up for success

Bridge the Gap Between Sales and Leadership Excellence


Are you tired of wondering why your top sales professionals aren’t excelling in their new leadership roles? It’s not a lack of talent; it’s a lack of targeted training. The Leadership Traction Certification Program was meticulously designed to fill this very gap, transforming good salespeople into exceptional leaders who can guide their teams to unparalleled success.

Our program is far from a generic leadership course; it’s a specialized training regimen aimed at the unique challenges faced by sales leaders. Leveraging the powerful C4 Explosive Growth Model, we home in on crucial competencies like building a strong team culture, coaching for high performance, and mastering strategic planning. Our holistic approach ensures that your leaders don’t just meet but exceed their roles’ demands, fostering a climate of collective achievement and sustainable growth.


Leadership Traction isn’t just an investment in your sales leaders;

it’s an investment in the long-term success and scalability of your entire organization.

Leadership Traction

A six Month Program

Embark on a transformative journey with Leadership Traction, a 6-month certification program designed for sales leaders committed to excellence. Here’s what you can expect:

Month 1: Foundation Building

    • Kick off with an orientation session that outlines program goals and expectations.
    • Dive into Module 1, focusing on creating a culture of excellence and growth.

Month 2: High-Performance Coaching

    • Engage in Module 2, where you’ll master the art of coaching sales professionals using the Traction Stack framework.

Month 3: Effective Business Plans

    • Module 3 equips you with the skills for setting achievable goals and understanding key performance indicators.

Month 4: Mastering Meetings

    • In Month 4, learn how to make the most of team, customer, and one-on-one meetings through Module 4.

Month 5: Productivity & Focus

    • Sharpen your focus and drive productivity through tools and strategies discussed in Module 5.

Month 6: Talent Management

    • Cap off your program with Module 6, which explores recruiting, retaining, and effectively placing great employees.

Throughout the Program:

    • Engage in regular group coaching sessions that provide real-world solutions to day-to-day challenges.
    • Participate in our vibrant community of sales leaders for collaborative learning and networking.
    • Take on practical challenges that test your application of the skills learned.

At the end of this 6-month journey, you’ll not only be certified but genuinely transformed. Expect to exit the program with an enriched skill set, ready to lead your sales team to new heights of success and contribute to your organization’s scalable growth.

The Cost of Doing Nothing

Every investment requires a positive return, but what’s the cost if you do nothing?


Poor employee engagement:

Leaders who do not understand how to connect with and motivate their employees are more likely to experience low employee engagement. This can result in decreased productivity and higher turnover rates.


Lack of trust

When leaders fail to prioritize building trust with their team, it can lead to a lack of transparency and communication breakdowns. This can create a negative work environment and hinder teamwork and collaboration.


Resistance to change

Without the skills to motivate and inspire their team, leaders may struggle to implement changes and drive progress within the organization. This can lead to missed opportunities and stagnant growth.


Negative company culture

Poor leadership can create a toxic work environment, which can negatively impact the company culture. This can result in high levels of stress, low morale, and low job satisfaction.


Decreased profitability

Ultimately, companies that fail to prioritize leadership development may struggle to retain top talent and achieve sustained growth. This can lead to decreased profitability and an inability to compete in the marketplace.


Inefficient operations

Leaders who lack the skills to effectively communicate and delegate tasks may struggle to manage their team and optimize workflows. This can result in inefficient operations and a lack of productivity.


Missed opportunities

Without effective leadership, companies may miss out on opportunities to innovate and expand their business. This can result in losing market share to competitors and becoming irrelevant in the industry.


Inconsistent results

Leaders who do not understand how to motivate and inspire their team may struggle to achieve consistent results. This can create uncertainty and instability within the company.


Damage to company reputation

Poor leadership can result in public relations disasters, legal issues, and other reputational damage. This can negatively impact the company’s image and credibility in the eyes of customers, investors, and employees.

Don’t let stress and frustration

continue to rule your work life

You can continue doing the same thing you have been doing, or you can experience the same stress releasing peace that Jody now enjoys. Her company is experiencing these many benefits.


Improved Communication


Greater Trust & Collaboration


Better Decision Making


Increased Engagement


Higher Productivity


Reduced Turnover


Rising Innovation


Enhanced Customer Satisfaction


Higher Profitability


Improved Company Reputation

Don’t let stress and frustration continue to rule your work life.

Join the Leadership Traction program today and discover how you can transform your leadership approach, improve communication, and create a thriving, engaged workforce that delivers results.

Wish you could multiply yourself?

Then Leadership Traction is for you

Helping your current team members grow into leadership roles creates opportunities for additional scale with new products, services, or locations.

A trusted team of leaders means not having to do everything on your own anymore.

Ready to build a team you can trust?